Struggling to grow your SME?

Go-to-market in
mining industries is hard.
 We live it. We get it. |

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We’ve helped +20 mining startups expand, and we can help you too.

If you are serious about scaling your SME, meet with us at MINExpo.

TRUSTED BY:

Mirza from AI LAMB on a meeting with client.

95% of mining startups struggle to scale.
We’re here to change that.

The mining industry is going through rapid disruption. Yet, countless tech solutions fail to gain traction.
Why? Because they neglect the critical first steps around understanding the market.
 

In AI LAMB, we believe the key to success in the mining industry can be found in: 

  • In-depth market validation: We work closely with your target market to understand their unique needs. This ensures your solution achieves a perfect market fit, reducing risks and improving launch outcomes.
  • Actionable Go-to-Market Strategies: We craft hands-on  strategies that will get you noticed by the key decision-makers in the mining industry.
  • Growth-Driven Partnerships: We don’t just connect you with industry players; we build tactical and financial partnerships that accelerate your growth. 
 
Actual Insights is not just a name – we engineer market success by digging deep into your current situation and customer relations. We are your experienced partner in creating tailored go-to market strategies that ensure maximum impact.

Book your meeting with AI LAMB at MINExpo today - it's confidential

We specialise in building the bridge between groundbreaking technology and real-world mining challenges.
Having helped +20 tech products achieve market dominance, we are confident we can help you too.

Meet with us

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Don't let your SME become another statistic.

Transition from sporadic efforts to repeatable and scalable revenue streams.

Client Testimonial: Orange Mining

"We have a complex solution that only few OEMs will ever understand. Thanks to the guys at AI LAMB we really have a shot of making this 'paper tiger' into a successful enterprise"

Peder Olsen- Managing Director & Co-founder

Case studies from Mining and B2B

We work with enterprise SaaS & MaaS solutions for in-market validation, developing go-to-market strategies and establishing clever partnerships (tactical and investment) to rapidly launch companies from a start-up phase to a profitable revenue generating position.

A.I. LAMB has been a key partner from the start when Smartlox was founded in 2022. We conducted the initial market research and feasibility study of the digital access control and digital lockout tagout market to help Smartlox understand the opportunity at hand. Since then we have played a crucial role in developing and implementing their go-to-market strategy.

Today, Smartlox is trusted by over 150 customers, with thousands of daily users and lock activities across more than 20 countries. Our partnership also played a vital role in Smartlox's successful capital raise at the end of 2023.

We partnered with Advance Braking Technology (ABT), a 20-year-old ASX-listed METS company, to achieve a 27.9% increase in revenue and a 129% boost in NPAT within just one year—all without expanding their team. As a strategic partner, we embedded ourselves in their operations, helping ABT unlock new opportunities and transform their approach to customer and partner engagement. The results speak for themselves, as their Sales Team shared: "Thanks Mirza and Steve. You guys are legends and have assisted our team amazingly. Your knowledge and expertise in marketing our business has been remarkable." Our partnership truly redefined their growth trajectory.

Our team has partnered with Pitcrew AI to accelerate the go-to-market strategy for their Autonomous Inspection System, a game changer in OTR tire management. Beginning with the Insight & Ignite Strategy Workshop, we've developed and refined a comprehensive GTM plan over the past year. Key achievements include deepening relationships with Tier 1 miners, expanding Autonomous Inspection Stations, and securing foundation VAR agreements with industry leaders like KalTire Mining Group. During our engagement, Pitcrew AI completed a successful capital raise with RCF Jolimont, a leader in private equity for the mining innovation sector and since then we've been instrumental in enhancing Pitcrew AI's global market presence through targeted sales and marketing efforts.

We've helped +20 businesses reach new markets.

Not sure if we can help your business? Watch this video

Our services for mining, logistics, and B2B industries

A.I. LAMB works with companies that sell B2B products or services to Logistics, Agriculture or Mining Businesses (LAMB) with particular interest when they are in the early stages of commercialisation and/or new market entry.

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Market & Competitor Research

Get an external look on how your company is performing. In AI LAMB we dig deep into research to get you the clear picture regarding product, services, communication and partnerships that affect your industry. This will help you make better decisions and increase revenue.

Insight and Ignite

Through our structured Insights & Ignite Program, we help businesses transition from sporadic efforts to repeatable and scalable revenue streams. This program is designed to provide actionable insights that drive sustainable growth and operational efficiency.

Lamb Team Photos -30

Validation

Validate assumptions by targeting high-value early adopters and foundation customers as key to in-market technical and commercial validation.

Go to market

We understand the nuances of the LAMB industries in the APAC market and build robust sales and marketing strategies by going in depth on the customer journey.

Partnerships

Acceleration through partnerships and targeted sales and marketing cycles. We understand cost versus control of channel and time to market.

Our team in action

From industry events to hands-on support at customer locations, see how our team is driving success and building lasting relationships.

AOG Energy

AOG Energy

Brisbane Truck Show 2023

Brisbane Truck Show 2023

Diggers & Dealers 2023 with clients ABT & Pitcrew

Diggers & Dealers 2023 with clients ABT & Pitcrew

The team in IMARC

The team in IMARC

Steve @ BHP Jimblebar mine

Steve @ BHP Jimblebar mine

Smartlox team at the Core Hot 30 Awards

Smartlox team at the Core Hot 30 Awards

Mirza with NSW Minister for Agriculture Tara Moriarty

Mirza with NSW Minister for Agriculture Tara Moriarty

The team with Pitcrew AI

The team with Pitcrew AI

The team and their expertise

With a proven track record of success across major global projects, we bridge the gap between groundbreaking tech advancements and real-world mining applications to help you achieve unprecedented efficiency, safety, and growth.

Mirza Kozarcanin

Mirza Kozarcanin

Managing Partner
With over 20 years of experience in the logistics, agriculture, and mining sectors, Mirza leads AI LAMB’s mission to deliver strategic growth and operational efficiency for our clients. His leadership ensures that every project drives measurable success, from market expansion to process optimisation.
Steven Fletcher

Steven Fletcher

Managing Partner
Steven is responsible for operational excellence at AI LAMB. His expertise in managing complex projects ensures that our clients receive actionable strategies, leading to sustainable growth and streamlined operations across the LAMB industries.
Laura Padrotta

Laura Padrotta

Marketing and Communications Specialist
Laura oversees AI LAMB's marketing and communication strategies, ensuring our brand and message resonate with the right audiences. Her experience in crafting targeted content helps businesses connect with their customers more effectively and strengthens their market presence.
Maia Goijman

Maia Goijman

Marketing Coordinator
Maia supports the execution of marketing initiatives, coordinating campaigns that enhance brand visibility and engagement for AI LAMB and its clients. Her meticulous attention to detail ensures that our marketing efforts are both timely and impactful.
Reeve Avila

Reeve Avila

Designer
Reeve brings creativity and innovation to AI LAMB’s visual communications. His designs play a key role in strengthening our brand identity and enhancing the visual appeal of our client-facing materials, ensuring that our messaging is not only effective but also visually compelling.

Get in touch with us

At AI LAMB, we’re dedicated to helping businesses in the logistics, agriculture, and mining sectors achieve sustainable growth and operational efficiency. 

Whether you have a question about our services or are ready to take the next step, we’re here to assist. Reach out to us today and discover how we can help drive your business forward.

Have a question or need assistance?

We’re always ready to help you find the right solution for your business.

 Contact us by phone or email, or visit us at our office.

Phone

+1 (662) 258-5616

Email

info@ai-lamb.com

Office Address

Perth: 28 Walters Drive, Osborne Park WA 6017
Canberra: 5/1 Moore St., Canberra, ACT 2601

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